Social media is changing the expectations of consumers in the digital channel. Consumers now demand more transparency from companies. They want more than just the one-way conversation of traditional advertising. Consumers are no longer visitors to sites; they are active users of the Web. They expect to be driving the conversation. On social sites such as Twitter, Facebook and YouTube, and on mobile devices through mobile Web sites and apps, consumers are determining what is being seen, what is being said, and how to say it.
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Is Your Content Management Platform Socially Acceptable?
Posted by: Bill Rogers January 14, 2010 05:00 AMSocial media is changing the expectations of consumers in the digital channel. Consumers now demand more transparency from companies. They want more than just the one-way conversation of traditional advertising. Consumers are no longer visitors to sites; they are active users of the Web. They expect to be driving the conversation. On social sites such as Twitter, Facebook and YouTube, and on mobile devices through mobile Web sites and apps, consumers are determining what is being seen, what is being said, and how to say it.