The Google model survived the dot-com mess but its success seems based largely on the belief that advertising can fund everything. If the users are unhappy, well it doesn’t really matter. In fact, Google’s customers (the folks paying them money) and the folks they actually serve are quiet different, causing me to question the viability of many of their non-search efforts. Often we look at Microsoft’s struggle to expand out of Windows and Office and find the result troubling, but if we look at Google’s attempts to expand out of search, they have been pretty much pathetic.
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Why Keeping the Bar Low May Be Good for Google
Posted by: Rob Enderle March 15, 2010 05:00 AMThe Google model survived the dot-com mess but its success seems based largely on the belief that advertising can fund everything. If the users are unhappy, well it doesn’t really matter. In fact, Google’s customers (the folks paying them money) and the folks they actually serve are quiet different, causing me to question the viability of many of their non-search efforts. Often we look at Microsoft’s struggle to expand out of Windows and Office and find the result troubling, but if we look at Google’s attempts to expand out of search, they have been pretty much pathetic.