Facebook CEO Mark Zuckerberg called it “the most transformative thing we’ve ever done on the Web,” and Ginger McCall, chief counsel for the Electronic Privacy Information Center, didn’t disagree. “I was stunned and shocked and somewhat awed by their brilliance,” McCall told TechNewsWorld. “I watched the keynote and was just floored and excited at the same time, because this gives me lots of interesting work in the days ahead.” That work will include a forthcoming complaint to the Federal Trade Commission regarding Open Graph.
Not all retargeting and targeting is bad. Think of it this way--if the pixel is anonymous (meaning no data is taken other than the IP address of the user) the only thing that will happen is that consumers will be sent advertisements that are relevant to what they are interested in, and advertisers or retailers won't waste money on ads.
Check out http://www.owneriq.com to find out more about safe targeting.
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Facebook Critics: Does Behavioral Advertising by Any Other Name Smell as Foul?
Posted by: Renay San Miguel April 21, 2010 03:14 PMFacebook CEO Mark Zuckerberg called it “the most transformative thing we’ve ever done on the Web,” and Ginger McCall, chief counsel for the Electronic Privacy Information Center, didn’t disagree. “I was stunned and shocked and somewhat awed by their brilliance,” McCall told TechNewsWorld. “I watched the keynote and was just floored and excited at the same time, because this gives me lots of interesting work in the days ahead.” That work will include a forthcoming complaint to the Federal Trade Commission regarding Open Graph.
Check out http://www.owneriq.com to find out more about safe targeting.