McDonald’s has signed on as an early user of Facebook’s new location feature, which reportedly could launch as early as this month. The new feature will give users the ability to include their location within a status update, but it will also be offered as a tool for marketers, AdAge reported Thursday. Using the new feature, the McDonald’s app will reportedly let users see featured products targeted to their location. McDonald’s isn’t paying Facebook directly for the app, AdAge said, citing “executives with knowledge.” Rather, it’s reportedly part of a bigger media buy.
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Facebook Develops a Taste for Fast Food
Posted by: Katherine Noyes May 7, 2010 11:57 AMMcDonald’s has signed on as an early user of Facebook’s new location feature, which reportedly could launch as early as this month. The new feature will give users the ability to include their location within a status update, but it will also be offered as a tool for marketers, AdAge reported Thursday. Using the new feature, the McDonald’s app will reportedly let users see featured products targeted to their location. McDonald’s isn’t paying Facebook directly for the app, AdAge said, citing “executives with knowledge.” Rather, it’s reportedly part of a bigger media buy.