Once all the technical steps have been accomplished and your blog is up and operating, it is time to start adding content on a regular basis and integrating it with social media. “If I had a budget for a blog, I would spend it all driving traffic to it,” said Vlad Zachary, CEO of Career BlackBoard. “Content is king, but quality is queen,” he added. Look for ways to provoke discussions — emotion encourages people to interact with blogs and re-post entries.
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Making a Place for Yourself in the Blogosphere, Part 2
Posted by: Brian R. Hook May 13, 2010 05:00 AMOnce all the technical steps have been accomplished and your blog is up and operating, it is time to start adding content on a regular basis and integrating it with social media. “If I had a budget for a blog, I would spend it all driving traffic to it,” said Vlad Zachary, CEO of Career BlackBoard. “Content is king, but quality is queen,” he added. Look for ways to provoke discussions — emotion encourages people to interact with blogs and re-post entries.