As director of marketing for the Qualcomm division that manufactures the Mirasol display technology, Cheryl Goodman is racking up the frequent flyer miles, thanks to the boom in the e-reader/tablet computer market. She’s the one who educates journalists and analysts about Mirasol’s promise of color e-reader screens, along with lower power consumption, better viewing in sunlight and a smaller environmental footprint. During the latter part of 2009, however, she noticed that her audience had grown to include information technology specialists for publishers.
Loading ...
The Brilliant Future of the Portable Device Display
Posted by: Renay San Miguel June 17, 2010 05:00 AMAs director of marketing for the Qualcomm division that manufactures the Mirasol display technology, Cheryl Goodman is racking up the frequent flyer miles, thanks to the boom in the e-reader/tablet computer market. She’s the one who educates journalists and analysts about Mirasol’s promise of color e-reader screens, along with lower power consumption, better viewing in sunlight and a smaller environmental footprint. During the latter part of 2009, however, she noticed that her audience had grown to include information technology specialists for publishers.