With the introduction of advanced smartphones, e-readers and tablets, it’s hardly surprising that consumption of online content has grown exponentially. This has caused turmoil within the media industry. Traditional advertising revenues are declining as new marketing options are emerging. Print media and newspaper subscriber bases and readership are eroding, while the competition for online viewership is increasing. The need for adoption of social media and delivery to multiple mobile devices is increasingly becoming essential for retaining and attracting new customers.
"This ensures that the content is managed in a single repository" . . .sounds like Rupert wanting to control everything again.
Having spent 34 years in prepress, agonizing over the steady decline in Advertising and readership, was an exercise in futility.
Advertising revenue was largely Print, TV & Radio with minor participation from signage & theater slides, long before the web matured small publications, community radio and junk mail were gathering momentum.
Because my living depended on the media as we then knew it, the last thing I wanted was change.
Now I see the changes both inevitable and good, prepress had to be cleaned up Computers did that.
There had to be attrition in Editorial the world was becoming "wired" and the greenies were beginning to look like they had a point.
It's difficult to use recycled paper for Web fed presses the longer fiber wood pulp is better in virgin pulp, trees have to come down if you want your newspapers.
The big edition large circulation papers were using up forests at a rate of football fields per edition.
Now happily retired I am amazed at the ease and economy of both advertising and buying over the net.
I am now sure that Google is the most important milestone in the history of the media, both electronic and print, and will only become greater.
Companies with their collective heads in the sand, like Microsoft and News limited will only be found in eHistory books (Gee I might have coined a new word there), maybe not new but these final words are "half of the things we will be spending our money on five years from now, have NOT been invented yet".
I'd love to know who wrote those words just as I would love to be a young person involved in what's to come.
griswald
Your summary accurately shapes our immediately converging communications environment. People everywhere anxiously await each new connection one-media-to-another. Seamlessly connected and rich with, what YOU may need, THEY may need and WE ALL may need or want. Thank you for the colorful portrait!
Now Mr. Kandikonda, let's believe all is well in the converged world. We accept change and improvement as continuous (kaizen,) welcome and necessary. We are painfully aware that in some parts of the world 'the on-ramp' to "THE INFORMATION SUPER-HIGHWAY" is not ubiquitous. No....it is limited to those who can afford it and in some cases limited to those who are even aware of choice.
Yet, we are fully aware of it's ability to further shrink the world, bring us together, let us share opportunity, risk and reward. Let us further share responsibility, lend a hand and become aware of others around the globe. As you have so eloquently shown us it is there for us to use, to share - to have and to hold.....it is opportunity unlimited to connect to our fellow man and aid in the elimination poverty, improve health and welfare, extend our very lives through connected global medical research, educate, communicate, entertain and much more.
IF....IF and only IF
Now I ask your participation in the important discussions around opportunity, availability and inevitable efforts at content and media control.
Please consider and comment on what is going on between end-users (customers) and the delivery systems (carriers) that are in the end the single most important part of the system. Without a connection that works in a way that is profitable for the carrier yes, but also, realistically affordable for all customers there is a disconnect - a fail-point that forces the system to fail.
Build a LIBRARY without doors and see how active it is.
Build a movie theater with one door for those who will pay more for the privilege of being on-time for the start of the feature film AND another for everyone else to come in 25 minutes late at a reduced price. See the outcome......
Content providers and carriers are shaping discussions around business models, available bandwidth, infrastructure capitol investments, content margins or lack of margin, choosing content, added customer counts and the burdens they bring (what?!,) data caps/buckets and minimal megabit delivery by carriers to end-users. Right....these are led by carriers intending to ensure that their content delivery system - the pipe - is maximized for revenue and in their control without intervention. Wherever possible, carriers (the customers' sole link to the future) want to create content or charge for content to ensure that they have a piece of the pie. AT&T, Orange, etal immediately making changes to LIMIT use and reshape revenue per user to a higher plateau with retraction of "all-you-can-eat" bandwidth plans to introduce caps and buckets.
They say NO....they say they are trying to stay in business, trying to be profitable to their ownership and their stockholders....I know differently of course, but it doesn't really matter. What does matter is the outcome for all. TWENTY-EIGHT (28) years as a pioneer in convergence as an executive, early innovator and activist in legislation for "Triple-Play" and "Quad-Play" in Wireless, CATV, Internet, Telephony and VoIP on multi-mode devices, multi-mode networks and multi-mode platforms has created not just an appetite for the future, but an informed and if not selfish then somewhat of a puritan's view good what can be and of the responsibility of ALTRUISM.
FREE - OPEN - UBIQUITOUS - AVAILABLE - NOW - EVERYONE
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The Converged Media Road to Success
Posted by: Srinivas Kandikonda July 3, 2010 05:00 AMWith the introduction of advanced smartphones, e-readers and tablets, it’s hardly surprising that consumption of online content has grown exponentially. This has caused turmoil within the media industry. Traditional advertising revenues are declining as new marketing options are emerging. Print media and newspaper subscriber bases and readership are eroding, while the competition for online viewership is increasing. The need for adoption of social media and delivery to multiple mobile devices is increasingly becoming essential for retaining and attracting new customers.
Having spent 34 years in prepress, agonizing over the steady decline in Advertising and readership, was an exercise in futility.
Advertising revenue was largely Print, TV & Radio with minor participation from signage & theater slides, long before the web matured small publications, community radio and junk mail were gathering momentum.
Because my living depended on the media as we then knew it, the last thing I wanted was change.
Now I see the changes both inevitable and good, prepress had to be cleaned up Computers did that.
There had to be attrition in Editorial the world was becoming "wired" and the greenies were beginning to look like they had a point.
It's difficult to use recycled paper for Web fed presses the longer fiber wood pulp is better in virgin pulp, trees have to come down if you want your newspapers.
The big edition large circulation papers were using up forests at a rate of football fields per edition.
Now happily retired I am amazed at the ease and economy of both advertising and buying over the net.
I am now sure that Google is the most important milestone in the history of the media, both electronic and print, and will only become greater.
Companies with their collective heads in the sand, like Microsoft and News limited will only be found in eHistory books (Gee I might have coined a new word there), maybe not new but these final words are "half of the things we will be spending our money on five years from now, have NOT been invented yet".
I'd love to know who wrote those words just as I would love to be a young person involved in what's to come.
griswald
Your summary accurately shapes our immediately converging communications environment. People everywhere anxiously await each new connection one-media-to-another. Seamlessly connected and rich with, what YOU may need, THEY may need and WE ALL may need or want. Thank you for the colorful portrait!
Now Mr. Kandikonda, let's believe all is well in the converged world. We accept change and improvement as continuous (kaizen,) welcome and necessary. We are painfully aware that in some parts of the world 'the on-ramp' to "THE INFORMATION SUPER-HIGHWAY" is not ubiquitous. No....it is limited to those who can afford it and in some cases limited to those who are even aware of choice.
Yet, we are fully aware of it's ability to further shrink the world, bring us together, let us share opportunity, risk and reward. Let us further share responsibility, lend a hand and become aware of others around the globe. As you have so eloquently shown us it is there for us to use, to share - to have and to hold.....it is opportunity unlimited to connect to our fellow man and aid in the elimination poverty, improve health and welfare, extend our very lives through connected global medical research, educate, communicate, entertain and much more.
IF....IF and only IF
Now I ask your participation in the important discussions around opportunity, availability and inevitable efforts at content and media control.
Please consider and comment on what is going on between end-users (customers) and the delivery systems (carriers) that are in the end the single most important part of the system. Without a connection that works in a way that is profitable for the carrier yes, but also, realistically affordable for all customers there is a disconnect - a fail-point that forces the system to fail.
Build a LIBRARY without doors and see how active it is.
Build a movie theater with one door for those who will pay more for the privilege of being on-time for the start of the feature film AND another for everyone else to come in 25 minutes late at a reduced price. See the outcome......
Content providers and carriers are shaping discussions around business models, available bandwidth, infrastructure capitol investments, content margins or lack of margin, choosing content, added customer counts and the burdens they bring (what?!,) data caps/buckets and minimal megabit delivery by carriers to end-users. Right....these are led by carriers intending to ensure that their content delivery system - the pipe - is maximized for revenue and in their control without intervention. Wherever possible, carriers (the customers' sole link to the future) want to create content or charge for content to ensure that they have a piece of the pie. AT&T, Orange, etal immediately making changes to LIMIT use and reshape revenue per user to a higher plateau with retraction of "all-you-can-eat" bandwidth plans to introduce caps and buckets.
They say NO....they say they are trying to stay in business, trying to be profitable to their ownership and their stockholders....I know differently of course, but it doesn't really matter. What does matter is the outcome for all. TWENTY-EIGHT (28) years as a pioneer in convergence as an executive, early innovator and activist in legislation for "Triple-Play" and "Quad-Play" in Wireless, CATV, Internet, Telephony and VoIP on multi-mode devices, multi-mode networks and multi-mode platforms has created not just an appetite for the future, but an informed and if not selfish then somewhat of a puritan's view good what can be and of the responsibility of ALTRUISM.
FREE - OPEN - UBIQUITOUS - AVAILABLE - NOW - EVERYONE