How’s this for tying together Old Spice’s winning social media strategy and Apple’s current iPhone problems: While the cologne and deodorant company is ending the week smelling like a rose, Steve Jobs’ tech colossus is in danger of stinking up the joint. Follow along with me as I attempt to marry the two top tech stories of the past few days. Both involve the Internet, media relations/marketing strategies, and consumers drunk with the newfound power that social media/Web video imparts upon them.
This is one of the classic examples of being able to utilize current technology. The ability to touch,feel, and know your customers is absolute paramount when using web2.0. Some others need to take notice to have a successful marketing campaign.
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The Sweet Smell of Social Media Success - and the Funk of Failure
Posted by: Renay San Miguel July 16, 2010 05:00 AMHow’s this for tying together Old Spice’s winning social media strategy and Apple’s current iPhone problems: While the cologne and deodorant company is ending the week smelling like a rose, Steve Jobs’ tech colossus is in danger of stinking up the joint. Follow along with me as I attempt to marry the two top tech stories of the past few days. Both involve the Internet, media relations/marketing strategies, and consumers drunk with the newfound power that social media/Web video imparts upon them.