The time Americans devote to social networking sites and blogs has jumped dramatically in the last year, according to new figures from Nielsen. People in the U.S. spent nearly a quarter of their online time — 22.7 percent — on social networks and blogs in June 2010. That was up from 15.8 percent in June 2009, for a 43 percent increase. The next most popular Internet activity was playing games, with U.S. online consumers devoting 10.2 percent of their online time to them, compared to 9.3 percent a year ago, according to Nielsen.
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Americans Tend to Be Social, Playful Online
Posted by: Erika Morphy August 2, 2010 12:37 PMThe time Americans devote to social networking sites and blogs has jumped dramatically in the last year, according to new figures from Nielsen. People in the U.S. spent nearly a quarter of their online time — 22.7 percent — on social networks and blogs in June 2010. That was up from 15.8 percent in June 2009, for a 43 percent increase. The next most popular Internet activity was playing games, with U.S. online consumers devoting 10.2 percent of their online time to them, compared to 9.3 percent a year ago, according to Nielsen.