It has not been a great year for RIM, the Canadian maker of the BlackBerry device simultaneously loved and hated by millions of corporate employees. The company has seen its stock price slip by more than a third and its market share among new smartphone customers dwindle from 45 percent in the spring of 2009 to 33 percent a year later. Against that backdrop, it’s no wonder that the long-anticipated launch of its consumer-friendly smartphone is a big deal for the company.
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RIM Carries BlackBerry Torch Into Smartphone Fray
Posted by: Mike Pearson August 3, 2010 02:20 PMIt has not been a great year for RIM, the Canadian maker of the BlackBerry device simultaneously loved and hated by millions of corporate employees. The company has seen its stock price slip by more than a third and its market share among new smartphone customers dwindle from 45 percent in the spring of 2009 to 33 percent a year later. Against that backdrop, it’s no wonder that the long-anticipated launch of its consumer-friendly smartphone is a big deal for the company.