Twitter is revamping its Web page so that users will actually stay on the site. With its reliance on 140-character messages that typically link to other content, Twitter’s model was tailor made to send users elsewhere. The design changes and new partnerships with content providers are meant to keep users at the site longer — and hopefully draw in more advertisers. Twitter is rolling out the changes incrementally to its 160 million-user base. At the center of the redesign is a two-pane format: Links clicked on the left-hand side open up on the right.
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Twitter Wants Micro-Messengers to Stick Around Longer
Posted by: Erika Morphy September 15, 2010 12:25 PMTwitter is revamping its Web page so that users will actually stay on the site. With its reliance on 140-character messages that typically link to other content, Twitter’s model was tailor made to send users elsewhere. The design changes and new partnerships with content providers are meant to keep users at the site longer — and hopefully draw in more advertisers. Twitter is rolling out the changes incrementally to its 160 million-user base. At the center of the redesign is a two-pane format: Links clicked on the left-hand side open up on the right.