Today Microsoft launches Windows Phone 7, and I’ve been thinking about this phone a lot over the last month. The closest metaphor to what makes this phone different from others is Superman. This isn’t because when Superman launched, this hero was the underdog but rose to be the most powerful, in terms of movies, TV shows and branding of all that proceeded and followed him — too early by far for that connection. The metaphor is apt because Superman was uniquely different in a way this Microsoft product is.
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Is It a Bird? Is It a Plane? No, It's a Clark Kent Phone
Posted by: Rob Enderle October 11, 2010 05:00 AMToday Microsoft launches Windows Phone 7, and I’ve been thinking about this phone a lot over the last month. The closest metaphor to what makes this phone different from others is Superman. This isn’t because when Superman launched, this hero was the underdog but rose to be the most powerful, in terms of movies, TV shows and branding of all that proceeded and followed him — too early by far for that connection. The metaphor is apt because Superman was uniquely different in a way this Microsoft product is.