Shopping for clothes online has always been challenging for shoppers, but Google thinks it can make it less so with its new Boutiques offering. Boutiques uses a combination of cutting-edge search technology and expert opinion to enable apparel shoppers — right now, limited to women — to create customized boutiques for putting together just the right look they want or to emulate celebrity or fashion favs at specialty shops based on those taste-makers’ styles. What makes shopping for “soft” goods, like apparel, difficult is that text-only search techniques fall short in producing results.
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Google Builds a Search Algorithm With an Eye for Fashion
Posted by: John P. Mello Jr. November 18, 2010 10:04 AMShopping for clothes online has always been challenging for shoppers, but Google thinks it can make it less so with its new Boutiques offering. Boutiques uses a combination of cutting-edge search technology and expert opinion to enable apparel shoppers — right now, limited to women — to create customized boutiques for putting together just the right look they want or to emulate celebrity or fashion favs at specialty shops based on those taste-makers’ styles. What makes shopping for “soft” goods, like apparel, difficult is that text-only search techniques fall short in producing results.