A tweet that may prove sweet for Google’s bottom line has sparked discussion about what constitutes public relations in the age of social media. “There are over 300,000 Android phones activated each day,” Google Android development director Andy Rubin — aka Twitter user “Arubin” — tweeted Dec. 8 to 18,205 followers. Alongside his Twitter Bio — “It takes about 140 liters (37 US gal) of water to grow the coffee beans needed to produce one cup of coffee” — Arubin hardly seems the august, consequential figure public relations professionals would normally put forth.
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The New PR: Little Tweets From Big Cheeses
Posted by: Mike Martin December 14, 2010 05:00 AMA tweet that may prove sweet for Google’s bottom line has sparked discussion about what constitutes public relations in the age of social media. “There are over 300,000 Android phones activated each day,” Google Android development director Andy Rubin — aka Twitter user “Arubin” — tweeted Dec. 8 to 18,205 followers. Alongside his Twitter Bio — “It takes about 140 liters (37 US gal) of water to grow the coffee beans needed to produce one cup of coffee” — Arubin hardly seems the august, consequential figure public relations professionals would normally put forth.