I’ve covered or worked in companies that have been led by iconic CEOs for most of my life, including Disney, IBM, Microsoft and Apple. Each of those firms went through a painful transition after the departure of its iconic CEO. After Steve Jobs was fired years ago, Apple nearly failed — until he came back to lead what has become the most successful company of the last decade. Ironically, it’s likely that Steve Jobs’ own practices in fixing Apple back then could be the best guidance for ensuring Apple’s continued success.
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Steve Jobs' Most Valuable Lesson for Apple
Posted by: Rob Enderle January 24, 2011 05:00 AMI’ve covered or worked in companies that have been led by iconic CEOs for most of my life, including Disney, IBM, Microsoft and Apple. Each of those firms went through a painful transition after the departure of its iconic CEO. After Steve Jobs was fired years ago, Apple nearly failed — until he came back to lead what has become the most successful company of the last decade. Ironically, it’s likely that Steve Jobs’ own practices in fixing Apple back then could be the best guidance for ensuring Apple’s continued success.