Like the Incredibles, facing down a nefarious, subterranean villain called “the Underminer” at the end of their debut movie, Mozilla is facing down data miners by giving Firefox users a new, albeit less-than-incredible power. The browser feature will give users the ability to opt out of behavior-based advertising. Websites and ad servers will get a “do not disturb” message via a click-transmitted “do not track HTTP header,” a better approach, Mozilla claims, than cookies or user-blacklists of advertisers.
I question it too. Ad revenue is a big part of the Web now. Advertiser's have moved to this new market in droves. So why would they hurt themselves? Personally I see nothing wrong with personalized advertising. racking Cookies have been around for a long time and with so many people using Facebook. I am shocked that we even care about tracking Cookies anymore?
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Firefox Do-Not-Track Feature Seen as Toothless
Posted by: Mike Martin January 24, 2011 01:56 PMLike the Incredibles, facing down a nefarious, subterranean villain called “the Underminer” at the end of their debut movie, Mozilla is facing down data miners by giving Firefox users a new, albeit less-than-incredible power. The browser feature will give users the ability to opt out of behavior-based advertising. Websites and ad servers will get a “do not disturb” message via a click-transmitted “do not track HTTP header,” a better approach, Mozilla claims, than cookies or user-blacklists of advertisers.