Developers of the major browsers — Microsoft, Google and the Mozilla Foundation — plan to implement so-called do-not-track features into their browsers so consumers can indicate when they don’t want their movements online to be observed and recorded by site hosts, which generally use the information to strengthen their advertising systems. The inclusion of such a feature is the result of considerable consumer resentment over tracking, leading to calls by the Federal Trade Commission for action and to hearings in Congress.
Don't believe this will work for a second. Is it not kind of a oxy moron to have a consumer say they resent tracking and yet they probably use a social network? Facebook has plenty of types of your personal information. Much more then any tracking Cookie. But yet we are concerned? That's like leaving the front door of your house wide open yet worried your Window in open.
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Is True Do-Not-Track a Pie in the Sky?
Posted by: Richard Adhikari January 28, 2011 05:00 AMDevelopers of the major browsers — Microsoft, Google and the Mozilla Foundation — plan to implement so-called do-not-track features into their browsers so consumers can indicate when they don’t want their movements online to be observed and recorded by site hosts, which generally use the information to strengthen their advertising systems. The inclusion of such a feature is the result of considerable consumer resentment over tracking, leading to calls by the Federal Trade Commission for action and to hearings in Congress.