Google has launched what many see as its answer to the growing phenomenon of social search in general and Facebook’s “Like” button in particular: the +1 button. It is similar in concept, although in Google’s case it will eventually be included in search results. When users see something they like on a Google property such as YouTube or a search ad, they can click the +1 button. The icon will start to appear in search results within a few weeks, said Google spokesperson Jim Prosse. For the moment, it is available only to a small group of people who have opted in on Google’s website.
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Google Counts On a New Social Strategy by +1's
Posted by: Erika Morphy March 31, 2011 02:55 PMGoogle has launched what many see as its answer to the growing phenomenon of social search in general and Facebook’s “Like” button in particular: the +1 button. It is similar in concept, although in Google’s case it will eventually be included in search results. When users see something they like on a Google property such as YouTube or a search ad, they can click the +1 button. The icon will start to appear in search results within a few weeks, said Google spokesperson Jim Prosse. For the moment, it is available only to a small group of people who have opted in on Google’s website.