Apple and Microsoft are competitors, and while both companies are clearly more concerned with Google than each other at the moment, they serve as a great example of why good, well-funded marketing is important. Apple leads the world in the art of crafting perceptions. Though it has a market share that is near insignificant against Windows — even taking the iPad into account — the perception driving the two companies’ stock valuations has Apple solidly in the lead and doing impressive damage.
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The Power of Perception in the Technology Playground
Posted by: Rob Enderle June 13, 2011 05:00 AMApple and Microsoft are competitors, and while both companies are clearly more concerned with Google than each other at the moment, they serve as a great example of why good, well-funded marketing is important. Apple leads the world in the art of crafting perceptions. Though it has a market share that is near insignificant against Windows — even taking the iPad into account — the perception driving the two companies’ stock valuations has Apple solidly in the lead and doing impressive damage.