Two major publishers — the Tribune Co. and the Philadelphia Media Network, or PMN — plan to offer long-term subscribers free or heavily subsidized tablet readers. The Tribune is reportedly developing an Android tablet. PMN plans to offer deeply discounted Android tablets together with applications developed in-house. Whether or not they can pull off these programs is open to question. “On the surface this sounds like a great lure to try to shore up their dwindling readership, but how are they going to do this?” asked Laura DiDio, principal at ITIC.
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Paper Pushers Turn to Tablets
Posted by: Richard Adhikari August 9, 2011 02:17 PMTwo major publishers — the Tribune Co. and the Philadelphia Media Network, or PMN — plan to offer long-term subscribers free or heavily subsidized tablet readers. The Tribune is reportedly developing an Android tablet. PMN plans to offer deeply discounted Android tablets together with applications developed in-house. Whether or not they can pull off these programs is open to question. “On the surface this sounds like a great lure to try to shore up their dwindling readership, but how are they going to do this?” asked Laura DiDio, principal at ITIC.