Once considered the red-headed stepchild of the gaming industry, social gaming is finally taking its rightful place at the table. The free-to-play model has surged to the forefront of next-generation gaming, while console game companies and traditional game developers have faltered by the wayside. With its risk-free adoption, discoverability, and virtual goods format, the F2P model demonstrates how billions of smaller transactions, coupled with lower costs and data-driven design, offer compelling game experiences to a market segment the traditional gaming companies persistently ignored.
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The Social Game Changers
Posted by: Jeffrey Tseng August 10, 2011 05:00 AMOnce considered the red-headed stepchild of the gaming industry, social gaming is finally taking its rightful place at the table. The free-to-play model has surged to the forefront of next-generation gaming, while console game companies and traditional game developers have faltered by the wayside. With its risk-free adoption, discoverability, and virtual goods format, the F2P model demonstrates how billions of smaller transactions, coupled with lower costs and data-driven design, offer compelling game experiences to a market segment the traditional gaming companies persistently ignored.