There has been a lot of discussion lately of where and how Apple will sell the Apple Watch — through high-end luxury department stores in Paris, for example, or through special new displays inside of Apple Stores. Finding new ways to present the watch is important, but how will Apple actually trigger a buy decision? Sure, it’s easy enough for some rich dude to add a few new watches to his collection, and easy enough to convince the true Apple fans to give it a whirl…but how will Apple convince millions of regular humans to strap on a watch and wear it every day?
The world needs this watch like it needs a larger population. But, as is demonstrated by lots of other companies being able to sell lots of overpriced crap by capitalizing on the weak minded and vain members of humanity with more money than common sense, Apple will probably sell millions of these. Granted, I'm 65 and well past caring what a little trinket will do for my status, but I feel this falls into the same category as cars that park themselves not to mention driverless cars. Tech is NOT going to save us from ourselves when we are nothing more than marketing junkies.
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How Apple Will Sell a Watch That No One Really Needs
Posted by: Chris Maxcer February 24, 2015 08:16 AMThere has been a lot of discussion lately of where and how Apple will sell the Apple Watch — through high-end luxury department stores in Paris, for example, or through special new displays inside of Apple Stores. Finding new ways to present the watch is important, but how will Apple actually trigger a buy decision? Sure, it’s easy enough for some rich dude to add a few new watches to his collection, and easy enough to convince the true Apple fans to give it a whirl…but how will Apple convince millions of regular humans to strap on a watch and wear it every day?