Apple has chosen some iconic names in the past, like the “iPod” and “iMac.” Apple even managed to take “iPad” — which was widely panned for evoking a feminine hygiene product — and transformed it into the popular lexicon of children and Wall Street analysts alike. However, Apple does far more than give big and bold names to products — it even names key features. For instance, when Apple introduced a sharp new pixel-dense screen, it did something incredibly smart — it gave the feature a special name — a “Retina” display.
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What’s in an Apple Name?
Posted by: Chris Maxcer March 25, 2015 01:34 PMApple has chosen some iconic names in the past, like the “iPod” and “iMac.” Apple even managed to take “iPad” — which was widely panned for evoking a feminine hygiene product — and transformed it into the popular lexicon of children and Wall Street analysts alike. However, Apple does far more than give big and bold names to products — it even names key features. For instance, when Apple introduced a sharp new pixel-dense screen, it did something incredibly smart — it gave the feature a special name — a “Retina” display.