If you thought the iPhone was the most desirable phone in the market you wouldn’t be alone, but you likely would be wrong. While we all were snoozing, One Plus emerged. It’s a little company out of China that came up with and executed one of the most brilliant low-cost guerilla marketing programs I’ve ever seen. The end result is that 3.6M people currently are lined up — virtually — to buy its latest phone, the One Plus Two. To put that in perspective, that is more people than Apple sold phones to in the launch year of the iPhone.
Say, why are you referring or commenting to a April 2014 article?
Surely it's Samsung and LG that should be nervous about this new strategy, they have the most to lose.
Apple will happily continue to dominate the profit margins (93%) in the mobile industry. They will always have exclusivity with their iOS platform and their "walled garden" approach. None of this will be changing anytime soon. Tim Cook is unlikely to be phased by a company selling 3.6 million phones, when Apple sold 74 million of its phones in this last quarter alone.
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One Plus Two Equals Trouble for the iPhone
Posted by: Rob Enderle August 17, 2015 04:50 AMIf you thought the iPhone was the most desirable phone in the market you wouldn’t be alone, but you likely would be wrong. While we all were snoozing, One Plus emerged. It’s a little company out of China that came up with and executed one of the most brilliant low-cost guerilla marketing programs I’ve ever seen. The end result is that 3.6M people currently are lined up — virtually — to buy its latest phone, the One Plus Two. To put that in perspective, that is more people than Apple sold phones to in the launch year of the iPhone.
Apple will happily continue to dominate the profit margins (93%) in the mobile industry. They will always have exclusivity with their iOS platform and their "walled garden" approach. None of this will be changing anytime soon. Tim Cook is unlikely to be phased by a company selling 3.6 million phones, when Apple sold 74 million of its phones in this last quarter alone.