Oculus VR founder Palmer Luckey on Wednesday said the company did a poor job of communicating the price of the consumer version of the Oculus Rift headset. However, similarly priced products, such as TVs and smartphones, cost less to manufacture than the Rift VR headset, he said. A bare-bones Oculus Rift kit wouldn’t cost much less than the bundle’s $599 price tag, Luckey noted. The bundled games, the Xbox One controller and carrying case “just don’t significantly impact the cost.”
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Oculus VR Founder Laments Failure to Communicate on Pricing
Posted by: Quinten Plummer January 8, 2016 01:53 PMOculus VR founder Palmer Luckey on Wednesday said the company did a poor job of communicating the price of the consumer version of the Oculus Rift headset. However, similarly priced products, such as TVs and smartphones, cost less to manufacture than the Rift VR headset, he said. A bare-bones Oculus Rift kit wouldn’t cost much less than the bundle’s $599 price tag, Luckey noted. The bundled games, the Xbox One controller and carrying case “just don’t significantly impact the cost.”