This fall will see a 10-game pilot of professional football streamed on social media — Twitter, to be specific. It’s a continuation of the NFL’s search for gold in the veins of digital broadcasting and an opportunity for sports brands to forge new and deeper relations with fans. Initially seen as merely a way to connect with teens and texting lovers, social networks have permeated the Internet with a proliferation of like and share buttons. For sports teams looking to bolster their brands, social networks have evolved into a critical channel.
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Sports Fans and Social Media, Part 2: Perils, Pitfalls and Best Practices
Posted by: Quinten Plummer April 22, 2016 07:00 AMThis fall will see a 10-game pilot of professional football streamed on social media — Twitter, to be specific. It’s a continuation of the NFL’s search for gold in the veins of digital broadcasting and an opportunity for sports brands to forge new and deeper relations with fans. Initially seen as merely a way to connect with teens and texting lovers, social networks have permeated the Internet with a proliferation of like and share buttons. For sports teams looking to bolster their brands, social networks have evolved into a critical channel.