A forum on Reddit, /r/ Technology, on Monday announced it was considering blocking links to websites that require visitors to turn off their ad blockers before viewing content on the site. “It has come to our attention that many websites such as Forbes and Wired are now requiring users to disable ad blockers to view content. Because Forbes requires users to do this and has then served malware to them, we see this as a security risk to you, our community,” said creq, the moderator of the site.
Ad blockers don't automatically block ads that are on the same server and domain as the main site. Third party ad servers are the security problem. Once they are compromised, any site they serve is compromised. Go back to having advertising departments and serving your own ads. Problem solved. But that won't happen because companies are lazy. Oh, and no auto-playing of video ads. That will cause users to ad them to their ad blocking list.
Also, can anyone explain how not displaying ads that I'm going to ignore anyway is keeping sites from making money? I thought only clicks on ads generated revenue, or has that changed?
Hi jdsax -- You bring up some good points. However, not all ads require clicks to generate revenue. Many ads are sold on a CPM, or cost-per-impression, basis, where the website operator earns revenue for the ad being displayed, regardless of whether someone clicks on the ad.
Loading ...
Reddit Tech Forum May Ban Sites That Circumvent Ad Blockers
Posted by: John P. Mello Jr. May 11, 2016 11:30 AMA forum on Reddit, /r/ Technology, on Monday announced it was considering blocking links to websites that require visitors to turn off their ad blockers before viewing content on the site. “It has come to our attention that many websites such as Forbes and Wired are now requiring users to disable ad blockers to view content. Because Forbes requires users to do this and has then served malware to them, we see this as a security risk to you, our community,” said creq, the moderator of the site.
Also, can anyone explain how not displaying ads that I'm going to ignore anyway is keeping sites from making money? I thought only clicks on ads generated revenue, or has that changed?