Apple appears to be shifting its driverless car ambitions into a lower gear. Changes in the company’s automotive strategy reportedly have resulted in hundreds of job cuts and the shelving of plans to build a car of its own. “Project Titan” — Apple’s internal name for the automotive initiative — has a new focus. It will develop an autonomous driving system that will give the company the option of partnering with an established auto maker or producing a robo car of its own.
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Apple Downshifts Driverless Vehicle Plans
Posted by: John P. Mello Jr. October 18, 2016 03:04 PMApple appears to be shifting its driverless car ambitions into a lower gear. Changes in the company’s automotive strategy reportedly have resulted in hundreds of job cuts and the shelving of plans to build a car of its own. “Project Titan” — Apple’s internal name for the automotive initiative — has a new focus. It will develop an autonomous driving system that will give the company the option of partnering with an established auto maker or producing a robo car of its own.