Hulu on Wednesday announced a new live-streaming television service for $39.99 per month, which will place the company in direct competition with newly launched services from DirecTV Now, YouTube and other OTT content providers. The Hulu with Live TV beta will offer 50 channels of live-streaming television — including sports, news, entertainment, children’s programming and local network affiliates — along with the existing Hulu on-demand video, without set-up costs or hidden fees.
The problem with bundles is the idea that more choices = more value. Viewers only watch one show at a time--more unwatched channels don't add value.
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Hulu Aims to Reinvent Live TV Experience
Posted by: David Jones May 4, 2017 09:35 AMHulu on Wednesday announced a new live-streaming television service for $39.99 per month, which will place the company in direct competition with newly launched services from DirecTV Now, YouTube and other OTT content providers. The Hulu with Live TV beta will offer 50 channels of live-streaming television — including sports, news, entertainment, children’s programming and local network affiliates — along with the existing Hulu on-demand video, without set-up costs or hidden fees.