Launching a new car company and getting it to global scale doesn’t happen often, and it has been a long time since there has been a successful launch of one in the U.S. Tesla really stands alone as the only new U.S. car company of scale since American Motors and Studebaker failed decades ago, when three auto companies then dominated the U.S. industry. Creating a high-profile hybrid seemed to be the safer path, but that route ended in failure for Fisker. Instead, Tesla roared in with an all-electric strategy and redefined the car market.
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Tesla’s Failings Overshadow Its Impressive Successes
Posted by: Rob Enderle July 29, 2019 10:26 AMLaunching a new car company and getting it to global scale doesn’t happen often, and it has been a long time since there has been a successful launch of one in the U.S. Tesla really stands alone as the only new U.S. car company of scale since American Motors and Studebaker failed decades ago, when three auto companies then dominated the U.S. industry. Creating a high-profile hybrid seemed to be the safer path, but that route ended in failure for Fisker. Instead, Tesla roared in with an all-electric strategy and redefined the car market.