Subscription models have taken hold in everything from software to smartphones, and now Sonos is testing the idea in the premium wireless speaker market. The Santa Barbara, California, company has launched a pilot program limited to 500 homes in the Netherlands, which allows consumers to gain access to Sonos hardware for the equivalent of about $16.46 a month. For 15 euros, a subscriber gets two Sonos smart speakers that sell for 458 euros at Sonos.
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Sonos Launches Rent-a-Speaker Pilot Program
Posted by: John P. Mello Jr. October 8, 2019 03:15 AMSubscription models have taken hold in everything from software to smartphones, and now Sonos is testing the idea in the premium wireless speaker market. The Santa Barbara, California, company has launched a pilot program limited to 500 homes in the Netherlands, which allows consumers to gain access to Sonos hardware for the equivalent of about $16.46 a month. For 15 euros, a subscriber gets two Sonos smart speakers that sell for 458 euros at Sonos.