We still seem to do these remote activities as we did when we met in person. Streaming and video conferencing tools we are using still don’t allow us to do what we once did face-to-face, but they have other advantages that aren’t being utilized to make the experience better. Let’s talk about who did a great job, and what worked at CES; and then what sucked at the event. We’ll close with a look at a promised new vehicle from GM: the Cadillac Lyriq.
Nice recap, Rob, however you must not have participated in John Deere's CES experience. IMO, the best example of a company leveraging technology to make the best of a virtual trade show.
They sent the Oculus Quest 2 VR goggles to a select group of media. The device was programmed to replicate the experience of being on a farm and sitting inside the cab of a tractor. The point was to show off the company's tech advancements like using 5G to help tractors automatically plant seeds, etc...
A one-on-one Zoom call was held with a John Deere rep from their HQ while he talked through the VR experience - where to look, what buttons to push, etc...
They put a lot of thought, planning and budget into this experience and it paid off. There is no way I would spend 45 minutes on the CES show floor listening to someone talk about farming. But they had my undivided attention for a long amount of time and I could not have been more impressed.
If more companies created virtual and interactive experiences like this, I believe actual trade shows may soon cease to exist.
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CES 2021: What Worked, What Didn’t
Posted by: Rob Enderle January 18, 2021 04:00 AMWe still seem to do these remote activities as we did when we met in person. Streaming and video conferencing tools we are using still don’t allow us to do what we once did face-to-face, but they have other advantages that aren’t being utilized to make the experience better. Let’s talk about who did a great job, and what worked at CES; and then what sucked at the event. We’ll close with a look at a promised new vehicle from GM: the Cadillac Lyriq.
They sent the Oculus Quest 2 VR goggles to a select group of media. The device was programmed to replicate the experience of being on a farm and sitting inside the cab of a tractor. The point was to show off the company's tech advancements like using 5G to help tractors automatically plant seeds, etc...
A one-on-one Zoom call was held with a John Deere rep from their HQ while he talked through the VR experience - where to look, what buttons to push, etc...
They put a lot of thought, planning and budget into this experience and it paid off. There is no way I would spend 45 minutes on the CES show floor listening to someone talk about farming. But they had my undivided attention for a long amount of time and I could not have been more impressed.
If more companies created virtual and interactive experiences like this, I believe actual trade shows may soon cease to exist.