Google sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday that it has a viable alternative in the wings.
Google Touts Alternative to Crumbling Third-Party Cookies
Posted by: John P. Mello Jr. January 26, 2021 04:45 AMGoogle sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday that it has a viable alternative in the wings.