Expert Advice

Consumers are spending more time and money online today than ever before. They start and end their day checking email and popping onto social gaming and shopping sites. This often comes at the expense of other entertainment options like traditional television, film or even spending an evening out....

IT service companies rely heavily on software engineering processes and methods to deliver services that enable business to achieve their goals. As a discipline, product lifecycle management has matured and has delivered major benefits, such as reuse, increased market share, reduced time-to-market a...

To remain successful against the backdrop of complex market dynamics and increased competition, it has become critical for organizations to offer more evolved products and services that are not only cost-effective, but also extendable, scalable and focused on improved customer experience. Cloud com...

As the economy continues to improve, allowing us to feel a sense of hope that the worst is behind us, it's still critical for business owners to make sure they're making smart decisions about technology. After all, if the recession taught us anything, it's that we must be cognizant of cash flow, and...

While marketers have long pursued the mobile or "third" screen, this channel is just now becoming a realistic option for most brands. Meeting consumer demand at the precise moment of that demand is not just push marketing, either. The new mobile environment empowers consumers to initiate the interac...

It may be too late to worry about how 2010 impacted us all, but it is not too late to think about how it will shape events this year. In some respects, 2010 was not a year that changed any one course dramatically. Most of 2010 was built around some familiar themes: consolidation, M&A, emerging t...

As e-commerce marketers set or adjust their strategies for 2011, there are some important trends and developments to pay attention to that can help capture new revenue streams and strengthen brand awareness this year and beyond. For many retailers, selling online is a critical component of their bus...

In November, as the crowds of caffeinated holiday shoppers began to swell, Starbucks baristas received a corporate edict: slow down. Going forward, they were to make only one drink at a time, no matter how many customers were waiting in line. According to sources, Starbucks customers were complainin...

This week, I interviewed a small business owner who told me a very interesting story. He'd done some planning before implementing his CRM solution, and his new technology took rapid care of the problems he anticipated. After that, however, he started finding new problems -- which he then found solut...

Virtual machines have dramatically transformed the way IT organizations approach the computing architecture. Initially employed to provide greater efficiency, server virtualization has quickly revealed that its true benefits are in building an agile data center where resources can be started and sto...