Expert Advice

It used to be that your business could provide a basic level of service and your customers would be perfectly happy. Some form of help, delivered at the speed of the business and within the parameters of your company's policies, was usually OK -- and if it wasn't, you could probably get away with...

Last-click attribution assigns the entire value of a conversion to the last campaign the consumer clicked prior to converting. Naturally, last-click attribution favors campaigns that influence the lower-end of the funnel. In contrast, first-click attribution favors campaigns that influence earlier i...

Most everyone on the Internet reads Wikipedia, whether they rely on it or not, but few understand how wikis work or who owns the content. Understanding content ownership is important, because so many people freely contribute to wikis. If the owner of the wiki decides to revise or move the content, t...

Is your small business guilty as sin? Many small businesses are committing sales transgressions that hinder success and threaten to condemn them to eternal mediocrity in the market. The root of all these sins lies in a failure to adhere to the "commandment of commitment." To stay on the right path, ...

The words "software audit" can strike fear into even the most unflappable business executive's heart. Just as the sight of a police cruiser on the freeway compels all but the most foolhardy to slow down immediately, for most organizations the mere possibility of a vendor audit prompts a flurry of an...

Discussions on Facebook's IPO and inability to market successfully have been a topic of discussion for months. Sure, Facebook has a reach of nearly a billion users, but until it can be successfully monetized, is investing in Facebook commerce a boom or a bust? The real discussion is not about Facebo...

More companies than ever are seeking to understand project accounting costs as they realize that knowledge of this data impacts their bottom line and exposes areas where costs can be cut and profits can be made. By understanding project accounting costs, companies can discover financial problems wit...

The launch of smartphones with the capacity for e-commerce created a new channel for Internet merchants to address, mobile commerce. M-commerce revenues are expected to grow to $31 billion by 2016, according to Forrester Research. The number of mobile devices available for making purchases on the ...

To grow a business, you need leads. So how do you fill the funnel, especially if you're a small business that no one has heard of yet? Ten years ago, the formula was pretty simple. It was all about driving traffic to your website, getting people to fill out a form, and then following up with them us...

The only topic getting more attention in the tech industry than the Cloud is the debate over the future implications of the upcoming US presidential election. And, in many ways the two topics are intimately intertwined. Both are being propelled by plenty of fear, uncertainty and doubt. Fear about th...