Expert Advice

Millions of people have created avatars that live in Internet virtual worlds. Those virtual worlds include Second Life and Maple Story, as well as video games. Although these virtual worlds and games are used regularly by individuals around the world, few consider the ownership and other legal right...

E-commerce companies rely on Big Data to glean valuable, real-time insights that drive smarter, more profitable business decisions. Problems can arise, however, when Big Data infrastructures become riddled with bottlenecks and don't perform optimally, causing critical intelligence to be delayed or u...

Some things in life are fleeting -- the lifespan on the mayfly, the appearance of a rainbow, the pure white of the first snow of winter. Some things in your CRM system are fleeting too -- namely, the quality of your data. Did you know that every year, somewhere between 25 percent and 40 percent of ...

U.S. residential broadband Internet penetration has grown more than 400 percent since 2002, when just 16.5 million U.S. households had fast Internet service. The increased presence of these high-speed connections has implications for a variety of devices, which increasingly are arriving in the home ...

We all know by now that social media is important for business success. It plays a role in sales, marketing and support. Then there's the idea of social CRM -- on a basic level, the inclusion of social media-generated data in the customer record -- which can help shift the way a business interacts w...

For many Western companies, a lack of confidence and basic local knowledge is stifling opportunity for international expansion. There are two key markets that I consider to be low-hanging fruit for U.S. merchants: Russia and China. First, develop a simple strategy for processing international paymen...

Perfection is elusive, if not impossible to achieve. Businesses are made up of people, and people are imperfect. They make mistakes -- mistakes involving internal operations and mistakes that affect customers. How many have planned for those inevitable instances when people prove fallible? Not many....

The personality inventory known as the "Myers-Briggs Type Indicator" is premised on the idea that different people process information in different ways. Some people are verbal processors. Others are visual processors. Some people respond more strongly to images -- others to text. The most effective...

Pretty much all CRM deployments need some degree of customization, the exceptions being those rare situations where businesses have very simple needs. Customizations can be as simple as the modification of a field to accommodate a local convention for addresses, or as complex as the addition of work...

This past week, a lesson about enterprise information security found its way to me via a somewhat unorthodox channel: specifically, an episode of Gordon Ramsay's Kitchen Nightmares. In this particular episode, the upshot was that Ramsay wasn't able to help. Why not? The owners weren't able to take c...