Expert Advice

There's a saying in the business world: Customer acquisition is an investment, but customer retention delivers profitability. So, how do you retain your customers and earn their loyalty? It's like any successful relationship: If you want customers to be loyal to you, you must be loyal to them and de...

Seeking to supplement the dramatic falloff in demand from the world's retail and wholesale giants in the wake of the global recession, more manufacturers than ever before are turning to international e-commerce to find and attract new buyers. As more and more China-based manufacturers raise their o...

Pay per click advertising is a huge market. The model is especially attractive to new companies that have not yet established themselves in the organic search engine rankings. The downside is that making PPC pay can be quite an exhausting and overwhelming task. There's much more to it than choosin...

Companies are now in the third stage of "economic downturn syndrome." Having passed through Panic and Denial, they're firmly in Acceptance. Panicky knee-jerk responses such as cost-cutting, layoffs, tightening budgets and resources are a thing of the past. Most companies have had a quick breather an...

E-Commerce software allows the marketer to execute and record millions in annual sales. However, in the era of direct digital marketing, online retailers are seeking a solution that accomplishes more than the expected sale. If e-commerce software is able to secure sales of the "ripe fruit" -- and so...

Up to 70 percent of online shoppers abandon their shopping carts before completing the checkout process, according to SeeWhy, a company specializing in abandonment tracking software. This rate, which rose substantially from 2005 to 2008, is in part a reflection of the intensified comparative shoppin...

Adaptability is the name of the game in our fast-paced society. In order to remain on top, every company needs to adapt to the market in which it participates. Software and application developers -- actually, the entire IT department, if you want to get technical -- are particularly affected by thi...

Imagine that it's "show time" for your company's annual peak period of e-commerce traffic. If you've ever been an e-commerce manager for a toy company on Black Friday, a floral company the day before Mother's Day, or a sporting events ticketing company a month before the Super Bowl, then you can sur...

Due to the economy, many businesses are now looking at project portfolio management solutions to help them isolate and execute mission-critical projects more effectively. These businesses have also found that Software as a Service solutions are both more affordable and easier to deploy than traditi...

Companies are seeking to establish electronic relationships with as many business partners as possible to enhance competitiveness, make it easier for important third parties to engage with them, cut time and space out of transaction cycle times and drive down the cost of doing business. As a result ...