Expert Advice

Ask anyone in the e-commerce space and they'll tell you: it's a numbers game. The numbers we rely on every day offer insights into every aspect of our competitive industry, from the click-through success of advertising campaigns to the conversion rates of specifically placed "Buy Now" buttons. Yet i...

Amazon recently confirmed that it is facing fulfillment center capacity limitations. This is one reason why its Direct Fulfillment program that allows vendors to ship directly from their warehouses to their customers, is going to become increasingly prevalent. Amazon sellers should prepare to adopt ...

Since its early inception open source has been embraced by technologists the world over. Let's examine five ways that Fortune 1000 and Global 2000 enterprises can take advantage of open source software to provide technology solutions to the enterprise -- and best practices for corporate IT to cons...

Centralizing all tools and customer-effecting services into one system delivers great efficiencies for businesses. However, enabling customers to have the same experience in real time is the difference between a CRM and CXM. CRM Buyer pursued the potential transition process -- and the impact of bo...

Coronavirus has ushered upon us an era of isolation and curtailed face-to-face operations in favor of virtual interactions. The service of demand and delivery has shifted mainly to digital channels. While this trend was visible in the pre-COVID world, the pandemic has accelerated digital-first engag...

To deliver exceptional customer experiences at-scale, retailers need to have their finger on the pulse of changing consumer expectations. Modern consumers expect checkout to be seamless and safe, no matter the digital channel or their geographic location. Let's look at best practices that retailers ...

Like it or not, disputes do arise from time to time. So it's always a good idea to plan for the worst and hope for the best. A website development contract should identify how the parties will handle disputes. Nowadays, contractual disputes can be handled in a variety of ways, in more than one forum...

Several recently-published reports and surveys tracking changes in consumer buying habits reveal a growing competition between old versus new shopping habits. The E-Commerce Times discussed the implications of these new consumer buying trends with marketing experts. The results show that e-commerce ...

Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strate...