Social Media Marketing

With Black Friday fast approaching, I've been thinking a lot about how various forms of technology have become ingrained into our everyday lives. You may be wondering exactly what the busiest shopping day of the year has to do with the spread of new technology. That's a fair question. The answer -- ...

With more than 500 million people around the globe spending 700 billion minutes per month on Facebook, there is no question that it is the most important and pervasive social ecosystem in the world. It's no wonder that brands of all shapes, sizes and offerings are leveraging the user base to connect...

Social networking began as a fascination of the young on college campuses, but it has grown to embrace all age groups all over the world. It's a phenomenon with a potential that's barely been scratched, especially in business. Barry Libert, though, would like to see that change, and he's ready to sh...

MySpace and Facebook -- bitter enemies until Facebook left MySpace far in the dust -- have announced new and tighter integrations between the two. The announcement constituted a tacit, but completely unnecessary, concession by MySpace that the social networking wars were over and that Facebook was t...

Rumors have been flying wildly since Facebook sent out a press invitation for an announcement Nov. 15 in San Francisco. At 10 a.m. on Monday, Facebook representatives -- perhaps CEO Mark Zuckerberg himself -- are expected to announce something big in conjunction with the Web 2.0 Summit. Zuckerberg i...

Shoutlet, which last year launched an app designed to help companies manage their social media operations, has expanded its feature set to include CRM functionality. It is a natural extension of Shoutlet's original feature set, explained President and COO Aaron Everson. "Shoutlet lets a company set ...

Cisco on Wednesday announced two products and a rich media capture platform to extend its contact center capabilities. One product is SocialMiner, software that lets companies search the Web for relevant material. The other product is Cisco Finesse, a Web 2.0 collaboration desktop for customer care ...

SCVNGR, a Boston-based company that offers a mobile real-world game of the same name, announced on Tuesday that it's going global. SCVNGR's a social game based on geo-location that lets players link up with friends on Facebook and Twitter. The game's simple -- players check in to different spots, su...

Facebook has introduced another new product to keep its 500 million user base engaged -- Friendship Pages, a new element to a Facebook page that displays content and connections shared between two friends. The page may contain photos in which they've both been tagged, wall posts, comments exchanged,...

Swix has enhanced its original application, Swix Analytics -- a dashboard that tracks ad campaigns and subsequent user engagement across 20 social media communities -- with Swix Social Marketer, a new product that tracks the returns those campaigns are delivering. "Businesses realize there is power ...