Social Media Marketing

It's often hard to maintain high visibility in the marketplace if you happen to be a private company, and for good reason. Private companies tend to be small, and they often do not attract the attention of the financial press precisely because the financial press thrives on the transparency and num...

It's been more than a decade since the publication of the The Clue Train Manifesto -- a business classic, well ahead of its time. Rich with both insight and foresight, it still amazes me that it was written before Twitter, Facebook and YouTube -- and, as business leaders, as marketers and as technol...

One almost has to pity Facebook. Less than a month after it rolled out user enhancements that were lauded even by privacy advocates, it is back in the doghouse, facing a class action lawsuit and testy inquiries from two members of Congress. The problem once again is privacy. Many of the most popular...

Many of the most popular applications on Facebook have been transmitting identifying information -- names of users and, in some cases, the names of their friends -- to dozens of advertising and Internet tracking companies, according to The Wall Street Journal. Developers are not permitted to disclos...

The new Internet is full of extraordinary companies that looked at the market from a different angle and created entirely new approaches to the changing Web. Zynga, Amazon, Netflix, Facebook and 1-800-Flowers.com have all seen and seized the massive opportunity of a new Internet driven by social net...

Facebook and Bing have teamed up in a move that could bring a touch more sociability to online search. Facebook users will see Web pages their friends like popping up when they launch a Bing search while logged into the social networking site. Further, when Facebook users search for their friends on...

Sometimes I feel like we're stuck in the weeds with social CRM. Hopefully I will get a lot of mail for this, LOL! No, really. Sometimes I feel like we're missing the bigger point of social CRM because we're spending so many brain cells focusing on the technology and not so much on what it does bey...

Facebook rolled out a package of new user tools Wednesday that stunned onlookers -- and not just because it had been widely expected that Facebook would make some kind of mobile phone announcement. Rather, it was the fact that Facebook introduced new tools with no crisis or controversy brewing in t...

My favorite scene in "The Social Network" is when Mark Zuckerberg's character has an epiphany that Facebook's screen should have a field to designate a user's status, as in relationship status or availability. Wait, I didn't give something away, did I? You've seen the movie, right? No? Go see it....

Twitter Cofounder Evan Williams has stepped aside as CEO and placed Dick Costolo, the man he hired as chief operating officer, in charge of the company as it works to build its business model. "I am most satisfied while pushing product direction," Williams wrote in a blog post announcing his decisio...