Social Media Marketing

Monitoring online conversation can provide insights that are relevant to a range of functions and activities, and that drive different types of value to a company. Companies need to understand what these sources of value are and then design their social media monitoring program so that the findings ...

In the rush to Facebook, marketers are discovering that different kinds of content drive different kinds of results -- and different social networks respond in different ways. It was not that long ago that the experts warned that brands could not "sell" in social media, that the audience would rebel...

In the movie "The Social Network," the Zuckerberg character keeps insisting to his marketing director that selling advertising on the site would make Facebook uncool. Six years later, we've grown accustomed to advertising on Facebook. Now, Zuckerberg's team is ready to take the commercialization of ...

Twitter has received $200 million in financing from Kleiner Perkins Caufield & Byers, according to Twitter CEO Dick Costolo. The funding pegs Twitter's valuation at $3.7 billion. Clearly, the investors believe Twitter will find an effective way to squeeze substantial revenue from its massive use...

With holiday online shopping numbers at an all-time high, retailers understand that the Web is a critical sales channel. What they might be overlooking, however, is just how influential social networks have become in the shopping process -- both online and off. As more consumers turn to the Web and...

Email marketing has been a mainstay marketing tool for 10 years or more. When social media's clout with consumers became apparent -- Facebook now has 500 million users and counting -- there was much talk about whether email marketing was even still relevant. Email marketing providers responded quick...

U.S. Supreme Court Justice Potter Stewart famously said in his 1964 Order that he could not use words to describe pornography but "I know it when I see it." Even though judges may not be able to define "social media," they generally understand the complex circumstances in legal disputes. However, s...

Facebook brushed itself up with a new makeover Sunday, this time focusing on the layout of members' profile screens. Users' profile pages now begin with a snapshot of information about themselves and feature recently tagged photos of the user. Facebook users can list their activities and include fri...

Social media have practical applications throughout the buyer cycle for corporate and retail customers. The first step in this direction is to get familiar with social media and then connect the channel with CRM processes. There may be challenges in seamlessly integrating the social media channel wi...

Social media is clearly becoming the next-gen customer engagement channel of choice for industry. The banking industry is likely to be the frontier in adopting next-gen technologies, including social-networking-enabled business processes. The banking industry has two important classifications based ...