Social Media Marketing

As recently as just a few years ago, consumers had a limited set of research options when they were looking to make an informed product purchase. They may have done a Google search to learn where to buy the product or noticed an advertisement and visited a store to speak with a sales rep about it. F...

By now, most people understand the power and the value of adding a social component to your CRM strategy. Perhaps you're not yet ready to go to full social CRM, but you no doubt recognize that there is a lot of value in engaging with customers in the ways they want to engage. As social media become ...

A couple of weeks ago, I wrote that Google+ could be the most significant product release in the history of social media. That declaration was based on my belief that this platform represents Google's best -- and perhaps last -- chance to offer Facebook any competition in the social networking arena...

Whether you're a user or whether you purposely ducked the invitations to join, you've probably discovered that Google+ is all but inescapable as a topic of conversation. Responses run the gamut from rejection to an all-in embrace of Google's new social media platform; users are trying to figure ou...

We tend to think of social media as a property of CRM, and it is, but the story hardly stops there. Social media is changing the world beyond CRM too, and that's what makes it valuable. If being social were strictly about commerce, it might not be worth writing about. This week's Economist has a ...

LinkedIn CEO Jeff Weiner voiced his opinion on Google+ on Monday, saying there just isn't enough room for the search giant's foray into social media. Weiner made his remarks at an event in San Jose, Calif., sharing the stage with AllThingsD's Kara Swisher and William Morris agent Ari Emanuel. Swish...

The latest e-business report from ACSI, The American Customer Satisfaction Index, has some bad news for Facebook -- and by extension, yet more good news for Google. The survey, produced in partnership with customer experience analytics firm ForeSee Results, found that despite a small 3 percent jump ...

Consumers are clearly intrigued by Google+. Following closely on their heels are companies, eager to tap what looks to be the next big trend in social media. Indeed, companies are waiting with bated breath for more details about what Google+ means for them -- that is, what advertising vehicles will ...

Facebook users may soon be able to stream, download and share music via the social networking site with a partnership with Spotify, a Swedish music service, according to codes found by software blogger Jeff Rose. The software engineer examined a code possibly in development that users could use to d...

Ever wonder what the opposite of CRM would be? I have. In my ruminations it's not as simple as matter and antimatter, up and down, left and right -- though few of us would consider antimatter very simple. If I gave you written directions to my house, you couldn't get home simply by turning the sh...