Social Media Marketing

There was much speculation leading up to Facebook's product rollout announcement on Wednesday -- and for once, it was right on the money. Facebook announced it will be integrating the popular video chat service Skype into its social network, with the rollout taking place over the next several weeks....

By now, you've probably heard about Google's limited release of its new social networking platform, Google+ -- but did you know this could be the most significant product launch in the brief history of social media? That may sound like an outrageous statement, but it's true. And it's valid regardles...

We get so wound up talking about the value of online communities for social CRM purposes -- for instance, in building loyalty, identifying potential leads, and improving the quality of service our businesses deliver -- that sometimes we forget that they're really scaled-up versions of actual communi...

There's a huge difference between the enterprise world and the social media community. While there are many signs of life on the social side, the rank-and-file Global 1,000 seem for the most part to be clueless. That's not an indictment, just a statement of fact, and maybe opportunity. At the Enterp...

There's no denying that social media is migrating from the consumer realm to the business arena. What can still be debated is how quickly this technology is making its way into the core of the enterprise, and becoming something more than marketing and sales tools. Some people -- primarily analysts,...

IBM is promising to deliver a solution that will enable companies to include information from social media platforms in their regulatory compliance reports. Compliance capability is "fundamental to reducing a barrier that many companies have encountered as they look more closely at using social medi...

Marshall McLuhan's old adage, "the medium is the message," has never been more true than it is today. Companies wanting to showcase their cutting-edge products and services are increasingly turning to new and innovative marketing techniques that express the spirit of what they're selling. Video pres...

Like a lot of people, I was bit stunned to see headlines early this week proclaiming Facebook is losing members. In many cases, those reporting this story also were asking whether it means Facebook is heading toward a decline. My take is that Facebook is in no more danger of going under today than i...

Facebook is still on its way to 700 millions users, with 687 million actives at the start of June, according to a report by Inside Facebook, which provides analysis of the social networking giant. The trend in the last year shows a new-user influx from countries in the early stages of Facebook adopt...

Many firms are not properly prepared for the response to a daily deal offering. "These offers can be wonderful if they are analyzed correctly by the company," said Greg Sterling, principal of Sterling Market Intelligence. "If they are not, then it can easily be a disaster." The daily deal sites are ...