Social Media Marketing

SAS is beefing up its SAS Social Media Analytics application with new features that give users a better handle on their social media effectiveness: improved tracking of past versus present performance, and benchmarks to assess competitors' performance. "A lot of this functionality seems as though it...

Online privacy was in the news again this week -- and Facebook, not surprisingly, figured prominently in many of the stories. What was surprising, however, was that Facebook wasn't being castigated for implementing some new policy that made it appear the social networking giant was trampling users' ...

During the past few years, customer service organizations have faced increasing amounts of pressure to deliver better service over a broader range of channels including the Web, email and phone. Customers expect to get service at any time of the day or night and assume that customer service teams wi...

As the one major social networking site that actually has gone public, LinkedIn is facing more pressure than its competitors to produce revenue and ultimately turn a profit. Because it now answers to antsy anonymous shareholders -- rather than somewhat more patient venture capitalists or angel inv...

A social network makes changes to its privacy policy. Shortly thereafter, users are shocked to see their names and photos appear in in-house ads. For example, an ad promoting the services of a local printer might include the faces of three "followers" of that particular company. Is this Facebook pri...

Google+ challenged its top competitor Facebook on Thursday by adding games to the newly launched social networking site. Google has begun a gradual roll-out of the games, stating they should be fully available to all users soon. Google+ users will have a selection of 16 games to choose from at first...

Assistly, a SaaS customer service company, started out with the goal of helping its user base incorporate communications from all channels into the customer service hub. That means messages sent via social media, including tweets and Facebook posts, and even replies to routine transactional emails s...

In terms of online communication, social media is the biggest trend in recent years. There are billions of participants around the globe as well as an array of forms: blogs, forums, wikis, multimedia content, social bookmarking and, of course, popular platforms such as Facebook, Twitter and Google+....

It just makes sense that consumers tend to trust the opinions and recommendations of friends before they trust those of advertisers, promoters and retailers. Social shopping sites, which combine features of social networking with online sales, seek to capitalize on the sharing and trust that exist b...

Maybe I'll take some heat for this, but I am trying to live by Don Tapscott's and Anthony Williams' ideas, especially concerning transparency. Let me digress already. Tapscott and Williams wrote a very good book called Wikinomics and followed it up with a better one, Macrowikinomics. As the titles...