Social Media Marketing

Salesforce.com has a developed a new tool for companies to help them develop and publish Web pages and landing pages specifically for marketing campaigns. The tool, called "Siteforce," is built on the Force.com platform. It focuses specifically on new technologies that legacy content management syst...

The U.S. Department of Labor and Facebook are collaborating on an initiative that they hope will link more unemployed people with potential employers -- a job search page on Facebook. The page also highlights available training programs and educational opportunities. Facebook intends to drive traffi...

Marketo is taking aim at the smaller end of the business community with Spark, a stripped-down version of its revenue performance management application. The new offering is an entirely separate product; however, there is a tight migration path between it and other products in the Marketo family, sa...

Will Skype give Microsoft street cred in social networking? At Web 2.0 on Tuesday, Microsoft CEO Steve Ballmer discussed the company's current and future projects. He touched on Windows Phone, Microsoft Office, Xbox Live, Bing and the recent go-ahead on its Skype acquisition, the buy he characterize...

There's a new social network in town -- Chime.in, the brainchild of Bill Gross, known for creating Google's AdWords platform. Gross is the CEO of UberMedia, the developer of popular Twitter clients Echofon and Ubersocial. Chime.in launched as a public beta on Tuesday and will fully launch in Novemb...

Facebook, check. Twitter, check. RSS feeds, absolutely. Mobile, heck yes. In short, email marketing and marketing automation vendor Silverpop has been steadily adding the social and mobile channels to its range of offerings. Now it is pulling the "check-in" channel into the mix with its acquisition ...

Shades of George W. Bush and Victoria's Secret all in one. We got fooled again last week by our own ineptitude and inability to learn from history when retailer Target's website crashed under the weight of a highly successful marketing campaign. The last time anything remotely similar happened was...

Google has unleashed Google+ on the world, now completely unfettered by its earlier requirement to join via invitation. For its debut, Google has added a slew of enhancements as well. Chief among them is the addition of a search box, which allows people to search for content or other people within t...

Dreamforce's two-and-a-half hour keynote on Wednesday featured plenty of technology talk, and technology is neat -- don't get me wrong. The art and science of managing customer relationships would be lost without it. But one thing Salesforce CEO Marc Benioff said early on really stuck in my head. He...

The latest innovations in SEO are definitely social signals and how they impact search results. We are seeing a shift in the authority scores that Google is weighing. It is not based solely on in-bound links and page content, but also on the amount of social sharing and social signals that you actua...