Social Media Marketing

Twitter has updated its site and dramatically streamlined its user interface with an eye to attracting new users -- not to mention brands. The new look is based on tabbed sections where users can spruce up their profiles and better organize their content. Businesses get the same privilege, with the ...

Radian6 Social Marketing Cloud has been released -- it's the first Radian6 product to come to market after the company's acquisition by Salesforce.com earlier this year. It is also the first product in which Salesforce.com's functionality has been tightly embedded in the Radian6 feature set, althoug...

I was sitting in the "blogpound" at Cloudforce New York, the seating area where Salesforce.com considerately places press, analysts and bloggers along with tables, power and WiFi, when it dawned on me: Despite all the articles, blogs and books dedicated to the social media phenomenon in CRM, we may...

The existing model for daily deals is broken. The biggest issue: It's simply not making merchants money. In just a few quick years, daily deals have shifted the concept of local marketing from traditional advertising to blanket discounts aimed at driving first-time customers en masse. While the new...

Turkey hotlines revolutionized the way home cooks dealt with kitchen emergencies during Thanksgiving. Now, hotlines are being joined by social media, videos, apps and other twenty-first century ways of solving bird problems. The Butterball Turkey Talk-Line women -- and they are all women -- have bee...

Google has introduced Google+ Pages, an element of its Google+ social network that has been much anticipated by corporate brands. Pages provides a public placeholder on the Google+ network for any entity -- not just companies. A sports club like FC Barcelona, for example, could have its own page. Or...

Before it went public, Groupon priced its stock at what turned out to be a highly conservative $20 dollars per share. Ha! was the market's response Friday morning, the day Groupon finally debuted on Nasdaq. Trading immediately pushed the share price up to $27.96. The low of the day was $ 25.90 and t...

Forecasters are trying desperately to get a handle on the pending collision between social, local and mobile media, or SoLoMo. The part that most of them forget is the reality check. It's even better and much bigger than they thought. The challenge for most forecasters is they look at one aspect of ...

I like the saying, "Our attitude toward life determines life's attitude toward us." It's a nice quote, although it was uttered by John N. Mitchell, a convicted prevaricator who participated in the Watergate conspiracy and ended up in an Alabama prison as a result. Paraphrase it for business and it m...

With a slew of new features and integration with Google Apps, Google+ is now available to businesses, universities, and schools that use Google Apps. The point behind the upgrades is to continue to drive traffic to the fledgling network and fight the feature wars with other social networks, said Gab...