Social Media Marketing

Brand graph company 33Across has acquired Tynt, a company that tracks user behavior for publishers. Both companies were mum about the amount of the all-stock deal. Tynt will take 33Across into a new market; the combined companies will reach 1.25 billion users globally, according to 33Across. 33Acros...

Do you like to garden? Share coupons? How about bike riding? If so, there's an app for that -- on Facebook, that is -- or soon will be. As promised at last year's f8 developer conference, Facebook rolled out about 60 new apps to be used on its site this week. They are designed for users to express m...

I'm ensconced at the Swan and Dolphin Hotels at Walt Disney World in Orlando this week for IBM's concurrent Lotusphere/IBM Connect shows, and all the announcements here paint the picture of a company and a partner ecosystem that is going all-in on collaboration. Big Blue's fuddy-duddy reputation is ...

On Jan. 1, I found that these Twitter names had hordes of followers: @ladygaga had 17,554,645, @Starbucks had 1,927,255, and @noahkravitz had 24,273. If you have a Twitter account, you can easily see all of who the followers are. Having Twitter followers doesn't mean you get to keep them, though. F...

Peter C. Whybrow, M.D., is a neuropsychiatrist and director of the Semel Institute for Neuorscience and Human Behavior at UCLA, or at least he was when he published American Mania: When More Is Not Enough in 2005. In the book he quotes numerous economic thinkers and writers from the last 300 years,...

A lawsuit alleging Facebook violates a California law on commercial endorsements can move forward, a federal judge has ruled. Facebook failed to persuade the court to dismiss the suit altogether, but District Judge Lucy Koh did reject the plaintiff's claim that Facebook had unjustly enriched itself ...

The market for local commerce has been the holy grail for Internet companies since the dawn of the modem. However, that market has been more like "Monty Python And The Holy Grail." Until now. The missing link for local commerce hasn't been the Web, it's been four things: web usage as everyday "utili...

Ask just about any research company that tracks online spending about this holiday season and you will get bombarded with cheer: "good," "strong," "robust," and "surprisingly strong" are among the adjectives used to describe online shopping activity this month and last. The latest indicator is a rep...

Jive Software has made its debut on the Nasdaq, following on the heels of other recent tech company IPOs such as Groupon, LinkedIn and Netflix. Jive, a maker of collaborative social media software for the enterprise, doesn't have the consumer orientation of those three, but it's apparently similar e...

Google+Photos is adding facial recognition technology that will let users be tagged automatically in photos. To pre-empt privacy concerns, Google has made the feature opt-in, said Matt Steiner, engineering lead on the Google+ Photos team. For it to work, the user must turn on the new "Find My Face" ...