Social Media Marketing

Users of social networks, especially women and younger members, are managing their accounts better in recent years, Pew Research has found. About two-thirds of Internet users belong to social networking sites, and metrics for profile management have improved, Pew said. For one thing, users are clean...

Yelp, the online local review service, expects to sell 7.15 million shares in its IPO, at US$12 to $14 each. The total potential take is $100 million. The company will list its stock on the New York Stock Exchange under the symbol "YELP." Yelp's price target values the company at roughly $778 millio...

Last week Oracle bought the HR SaaS company Taleo for $1.9 billion, which to me means it's time to do you-know-what to the fire and call in the dogs. This hunt is officially over and out. The hunt in question is for legitimacy and primacy of the SaaS and cloud computing model. Many people would ar...

On Monday, Myspace announced startling news: 1 million new members have joined in the past month, and the rate of signups has risen to 40,000 per day. Myspace was considered all but dead when Specific Media and singer and actor Justin Timberlake took it off News Corp.'s hands last year. News Corp. t...

There's been a lot of activity on the Web and in our industry in the last week, and I thought it might be fun to try and tie at least some of it together. Much of it in one way or another involves Facebook -- or "FB," as the proposed ticker symbol suggests. It's widely assumed that its IPO will mak...

Facebook is reportedly working on a system to put ads in its mobile services. The news comes just days after the social networking giant filed for an initial public offering, hoping to raise $5 billion. In its IPO filing, Facebook stated that the number of active mobile users of its social network i...

An in-depth look at Facebook user behavior reveals some interesting trends among this more than 800- million constituency: One, Facebook users tend to receive more from the Facebook friends than they give out; two, there is a solid core of users that are very active on the site. The Pew Research Cen...

Zero hour is approaching as the certainty grows that Facebook will be filing for its initial public offering this week. Zero hour for excited investors and Wall Street banks -- and zero hour for privacy advocates. Even as a private company, Facebook had no problem pushing the envelope, said Consumer...

This is it -- the week every social media investor has been waiting for. Facebook is expected to file for its IPO this week, according to widely circulating rumors, in response to huge demand in the market -- to say nothing of its own employees, many of whom stand to become millionaires overnight. M...

Your online store did record sales this past holiday and you are a happy person at the start of the year. After a few days of rejoicing, it is time to get back to the grind and look at how you can move forward and take your online store to even greater heights. There are a few fallouts of the holida...