Social Media Marketing

Google+ chief Vic Gundotra sat down with Guy Kawasaki, cofounder of Alltop.com and founding partner at Garage Technology Ventures, at this year's SXSW convention. The topic at hand: how Google+ plans to remain afloat in the hotly competitive online social network space. When Google+ launched over th...

OK, it's time to officially close the book on the 2011 holiday retail season and to shift our attention forward to 2012. For me personally, what makes it difficult to stop looking back are the new trends that emerged that will forever change holiday shopping: Mobile made its mark, with 11 percent of...

Facebook is rolling out yet another feature to keep members engaged with the site for as long as possible. Called "Interest Lists," Facebook touts it as a way for users to create their own personalized newspapers with special sections -- or feeds -- on topics that matter the most to them. There will...

Now is a good time to be a startup looking for funding, suggests the Halo Report, which provides data and identifies trends affecting early stage entrepreneurs and investors. Angel Resource Institute, Silicon Valley Bank and CB Insights collaborated in the development of the report. Most notable amo...

Yelp had an excellent first day as a publicly traded company. It opened on the New York Stock Exchange Friday at $22.01 per unit -- up 47 percent from its IPO price of $15. By the end of the day, shares were trading at $24.58. The first-hour pop was surprising, even for enthusiastic advocates of the...

Facebook introduced a slew of new ad initiatives at its marketing conference, fMC, held in New York on Wednesday. Most had been leaked to industry publications prior to this first-ever event. Timeline for Pages, for example, was expected. Also expected was a mobile ad play -- Facebook had admitted i...

Facebook introduced a long-expected development on Wednesday: Timeline for Pages -- that is, Timeline for brands. It is similar in look and feel and function to the feature that was pushed out to user profiles last fall. However, the implications of Timeline for Pages are much greater for brands, bo...

Twitter launched an expansion of its mobile advertising system Tuesday, putting promoted tweets into the timelines of users accessing the service from mobile applications. Users accessing Twitter from iPhone and Android apps have been able to search out promoted trends and tweets before, and promote...

New figures from comScore echo what many Google+ critics have been saying for the past few months. Google+ seems to be good at signing up users for its network, in large part due to its strategy of integrating its other products to the network. However, these users, which now number 90 million, don'...

Yahoo is pressuring Facebook to pay licensing fees on several patents covering a variety of website functions like advertising, website personalization, social networking and messaging. Yahoo has a responsibility to its shareholders, employees and other stakeholders to protect its intellectual prope...