Social Media Marketing

General Motors plans to stop advertising on Facebook because the ad campaigns are not paying off in any measurable way. At $10 million, the company's ad spend on Facebook is relatively small. The reaction to GM's decision, however, has been disproportionately big. The timing of the news, of course, ...

Facebook is testing a new feature that offers to promote users' posts and status updates for a fee. The new service is currently only available in New Zealand. There, Facebook users can pay $2 to "highlight" a post, making it more visible to a greater number of their Facebook contacts. Users can pay...

Social network MySpace settled with the U.S. Federal Trade Commission Tuesday over charges related to how the site was using members' personal information. The social network had access to personal data from users, including their full names, ages and genders. MySpace promised users it would not sha...

Facebook is rolling out its Facebook Offers service, a way for users to get discounts and promotions from local businesses via the social networking site. The offers will be distributed through users' Facebook news feeds. Users can then sign up to receive the offers via email and redeem them at pa...

Google on Wednesday announced new features for its Google+ social network. The Internet giant on Wednesday introduced what Google+ head honcho Vic Gundotra called a "more functional and flexible" version of the service. "With Google+, we're building a seamless and consistent social layer across Goog...

By now, you've seen the "Kony 2012" video, or at least heard of it, and you've heard the criticisms. And whether you are a supporter or a detractor, you likely think the story's done, a passing fad lost already to shortened news cycles, fickle Twitter trends, and Facebook app archives. But that is n...

Facebook has snagged the highly popular photo-sharing application Instagram for $1 billion in cash and stock. It is among the biggest acquisitions in the social media space, second only to Google's $1.65 billion stock-for-stock purchase of YouTube in 2006. The deal, both in size and intent, is very ...

It finally has happened -- the number of U.S. mobile subscribers who own smartphones is just about equal to the number who own feature phones, according to new data. As of Feb. 2012, 49.7 percent of U.S. mobile subscribers carried a smartphone -- an increase of 38 percent from Feb. 2011, when only 3...

M5 Networks has partnered with InsightSquared to create a solution that will allow customers to manage data generated from M5, along with data from other systems, in InsightSquared's business intelligence product. The solution will help customers manage data from their business phone system and othe...

In the UK, supermarket chain Tesco is being pounded right now in social media channels because it's refusing to honor an erroneous online advertisement offering new iPads for about $65. The offer went viral, and now the backlash is viral, too. How Tesco responds will tell the tale. I'd recommend a s...